Jasmeen is the creative force behind J. Aimer, a handcrafted jewelry brand launched in 2022. With a deep love for feminine design and timeless elegance, Jasmeen specializes in crafting 18k gold-plated pieces adorned with crystals, pearls, and now mixed metals. For her, jewelry is more than an accessory—it’s a love language, a way to carry cherished stories and memories.

Jasmeen finds inspiration in celebrating women, creating pieces that empower and connect. Her charm bar—one of her original creations—was relaunched in 2024, reminding her of the importance of staying true to her vision despite challenges. Balancing her roles as a mother and designer, Jasmeen continues to innovate and grow, infusing her pieces with the stories and dreams of the women who wear them.